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Hstraighten

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Description

Emulsion with a smoothing and taming action on the capillary fibre

Benefits

• No more frizzy effect
• Restores hydration and softness to the hair fibre
• Reduces excessive unwanted volume
• Perfectly closes the cuticles, bringing more brightness
• Filming effect on the surface of the hair
• Perfectly tamed hair, without electrostatic effects
• Restores the well-being of the hair, protecting it from adverse external agents.

Olfactory Sensations

The fragrance mixes fresh floral and fruity notes with sweet and enveloping musky ones.

Use

Did you know?
• Hstraighten ensures a sublime smoothness, maintaining the result for a long time (from 3 to 5 months, depending on the type of hair and the technique used)
• After the treatment, hair changes appearance more easily, are more workable and the styling is easier
• Should you want to perform any tinting, the Hstraighten program must be carried out at least one week before applying the colour
• With 87.17% of naturally derived ingredients, dermatologically and Nickel tested.

VEGAN, WITHOUT SLS / SLES, WITHOUT PARABENS/MIT, WITHOUT SYNTHETIC FRAGRANCES, DERMATOLOGICALLY AND NICKEL TESTED, WITHOUT PETROLATUM, WITHOUT PEG-PPG-BG, WITHOUT PHTHALATES, WITHOUT EDTA, WITHOUT GMO

PLANT-BASED ACTIVE INGREDIENTS

LEARN MORE

BIODYNAMIC DOCK
Its Iron, Magnesium, Potassium and Calcium content helps to replenish the capillary fibre with minerals, while thanks to its Vitamins A and C it offers energy and antioxidant protec-tion. Dock is cultivated using the biodynamic method, the purest farming technique that completely excludes the use of synthetic pe-sticides and fertilisers.

ORGANIC MULLEIN
A technical active ingredient of plant origin with an extraordinary illuminating power. Mullein exploits the principle of photoluminescence, absorbing the most powerful UV radiation and transforming this into extraordinary brightness. Mullein extract increases hair shine with a pro-gressive action, treatment after treatment. It protects from photo-oxidative stress due to UV rays. It makes hair younger and healthier.

ETHICAL DATE
Rich in saponins, it has moisturising and re-structuring qualities. Nourishing and elastici-sing, it improves the structure of the hair fibre over time. Thanks to the presence of flavo-noids, it has an antioxidant action that helps fight cellular ageing. It protects from the ag-gression of external agents.

OLEOBLEND COMPLEX
A naturally derived biotechnological complex which provides a film-forming action on the surface of the hair without weighing it down. In synergy with a mix of Coconut and Avocado oils, it constitutes a super-nutrient mix with pronounced protective, moisturising, emol-lient properties, which restores the hydro-lipidic balance of the hair and smooths its surface, giving brightness and acting as an ef-fective anti-frizz. It strengthens the hair fibres, reducing breakage, preventing split ends from forming and facilitating styling.

GLYOXYLIC ACID
It recomposes the electrostatic charges which bind together the amino acids inside the hair; the reconstructive action of the structure is delicate on the hair fibre. Its combination with the mechanical action of the hair straightener allows the amino acids to rearrange further, giving the hair surface greater compactness and consequently making it smoother.

PACKAGING AND SUSTAINABILITY

We safeguard the concentrated richness of Oway's agricosmetics in glass bottles and aluminium tubes: inert and protective materials, 100% recyclable for an infinite number of times. We use metal caps, where possible, to seal bottles and jars. We promote the interchangeability and reuse of the dispenser and encourage consumption awareness of our formulas, reducing waste.

We only choose eco-certified papers, such as FSC, which come from responsibly managed forests, and Tree Free, deriving from food production waste. To minimise our impact on the environment, we only use essential packaging and avoid unnecessary packaging. For some cases we create reusable cotton or wooden materials.

Check with your Municipality for a correct waste disposal

 

*It is not necessary to rinse the container from the very small residue of product inside.

**You can dispose of the label together with the bottle, without having to unglue it and dispose of it in the paper waste collection.

***Store the dosing pump by removing it from the detergent in use and screwing it onto a product of the same format.

Hstraighten

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