THE COLOR ECOSYSTEM
THE UNIVERSAL LANGUAGE
THE OWAY AGRICOSMETIC COLORS
Oway agricosmetic colour provides a variety of expressive alternatives in a single integrated system: different solutions that work in synergy, catering to the most diverse technical and creative needs.
Just like plants, they grow from root (HCOLOR– base colour), along the hair shaft (CUSTOMIZE YOUR AGRICOLOR– creative personalisation), to tip (HNECTAR– the emotional and captivating aspect).
The active ingredient is derived from the purity of biodynamic farming: the starting point of Agricosmetica®, is the cultivation method used to source the botanical extracts at the Ortofficina agricultural estate — while respecting both the soil and the rhythms of nature.
Professional formulas created according to a universal code, whose key words are:
- Biodynamic
- Ortofficina
- Upcycling
- Plant-based ingredients
- Conscious approach
NATURE IN A FORMULA
HCOLOR
DEEP, INTENSE AND HIGHLY TACTILE
HCOLOR speaks a universal language, rooted in the very foundations of Color, as if it were directly 'stolen' from Nature, from the very soil where the roots of the plants at the Oway Ortofficina farm estate sink in. Thanks to the richness of the soil guaranteed by the biodynamic cultivation method, they can rise strong and secure towards the sky.
CREATIVE, EXCLUSIVE AND PERSONALIZED
CUSTOMIZE YOUR AGRICOLOR helps hairstylists unleash their creative flair, like a colour alchemist who mixes personalised pigments in their palette to match every facet of their client’s personality, making each result original, unique and distinctive. With a buildable mixture and tailored colour, CUSTOMIZE YOUR AGRICOLOR delivers fresh,vibrant, fully tailored results.
CUSTOMIZE YOUR AGRICOLOR
HNECTAR
ETHEREAL, IMPERCEPTIBLE, RADIANT
HNECTAR is an infusion of natural colour with an emotional nature, a radiant embellishment that enriches hair with pure colour, a true distillate of Nature evocative of precious nectar and the spring blossoming of plants and flowers, transmitted by the velvety gel-oil texture and its plumping effect on hair.
Join the Ecosystem of Color: Global Contest 2025
Building on Oway's Color Ecosystem, the Global Color Contest 2025 invites hairstylists worldwide to showcase their creativity within our unique agricosmetic approach to color.
This contest emphasizes conscious beauty, biodynamic principles, and the innovation that Oway embodies.
Participants will work with Oway’s color systems, including Hcolor, Customize Your Agricolor, and Hnectar, to craft visually stunning
and technically precise looks that resonate with our commitment to purity, customization, and artistic expression.
JOIN US in celebrating a new era of color innovation that respects nature and empowers creativity.
