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Description

Nourishing ammonia-free permanent coloring treatment

Benefits

• Absolute radiance of the coloured hair.
• Deep respect of the hair structure, even during lightening.
• Incredible range of reflections (base chart of 96 colours).
• Delicate skin feeling, no ammonia fumes.
• 100% coverage of grey hair.
• Guaranteed hold thanks to the micro-pigments and phyto proteins.

Use

Blend HCOLOR with HCATALYST or HTONE following the indications found on the application chart and in the following instructions for use.

VEGAN, WITHOUT AMMONIA, WITHOUT PARABENS/MIT, WITHOUT PETROLATUM, WITHOUT GMO

PLANT-BASED ACTIVE INGREDIENTS

LEARN MORE

BIODYNAMIC WORMWOOD
Wormwood (Artemisia absinthium) is named after the Greek goddess Artemis; however the Latin word “absinthi- um”, meaning “lacking sweetness”, refers to its bitter taste. It grows throughout Italy in arid soils and is characterised by its silver-green colour and small yellow flowers, which are harvested in July and August. Its phenol content gives worm- wood antioxidant properties that protect hair against harmful effects of free radicals.

ORGANIC SWEET CLOVER EXTRACT
Melilotus officinalis, from the Greek meìli, meaning ‘honey’ and lotos, meaning ‘lotus’, is a plant belonging to the Fabaceae family commonly found in Italy that grows wild up to an altitude of 1,400 m. The anti-inflammatory properties of its phytocomplex strengthen blood vessels and improve microcirculation, fortifying the hair bulb and consequently hair.

KALE PROTEIN BLEND
Kale Protein Blend combines the properties of kale, carrot and lemon in a single nutrient-rich formula designed to condition and hydrate. Vitamins A and E deliver elasticity and hydration, while antioxidant vitamin C stimulates collagen production, promoting healthy hair and scalp.

JOJOBA OIL
Jojoba, (Simmondsia chinensis), is a round evergreen shrub, which grows to the height of about 2 metres, native to the desert areas of California and Mexico. A very long-lived plant, it can live up to 200 years. It is very resistant to both droughts and to the extreme day-night temperature fluctuations of up to 30-40 degrees of its native deserts. It nourishes and rehydrates dull, dry hair and replenishes damaged cuticles. Well-absorbed by hair and scalp, it keeps skin hydrated.

UPCYCLED ETHICAL CAPER SCRAPS
Capparis spinosa L., commonly known as the caper shrub, is a herbaceous plant that is widespread throughout the Mediterranean, found mainly in central and southern Italy, which grows on rocky slopes or old walls. HCOLOR utilises Pantelleria PGI caper scraps — caper cleaning waste consisting of residual leaves, petioles and non-compliant ca- pers or caperberries. This choice has ethical connotations, as PGI certification safeguards biodiversity and local species. Capers are rich in vitamins and polyphenols, which give them protective, antioxidant and hair-strengthening properties.

PACKAGING AND SUSTAINABILITY

We safeguard the concentrated richness of Oway's agricosmetics in glass bottles and aluminium tubes: inert and protective materials, 100% recyclable for an infinite number of times. We use metal caps, where possible, to seal bottles and jars. We promote the interchangeability and reuse of the dispenser and encourage consumption awareness of our formulas, reducing waste.

We only choose eco-certified papers, such as FSC, which come from responsibly managed forests, and Tree Free, deriving from food production waste. To minimise our impact on the environment, we only use essential packaging and avoid unnecessary packaging. For some cases we create reusable cotton or wooden materials.

Check with your Municipality for a correct waste disposal

 

*It is not necessary to rinse the container from the very small residue of product inside.

**You can dispose of the label together with the bottle, without having to unglue it and dispose of it in the paper waste collection.

***Store the dosing pump by removing it from the detergent in use and screwing it onto a product of the same format.

Hcolor

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